No Soup For You and Your Ideal Customer

No Soup for You!

In July of 1989 a new sitcom premiered on NBC that changed the precedent for television sitcoms. Of course I mean Seinfeld – affectionately referred to as “the show about nothing.” What does this have to do with your business? If you were a Seinfeld loyal, think back to one of the most memorable episodes. If you weren’t but know even a little bit about 90s pop culture, think of the one thing you know about Seinfeld. No, I don’t mean Festivus. Think “NO SOUP FOR YOU!” Ring a bell? That’s right; the SOUP NAZI is someone to think about as we work to improve our business!

You may be thinking “that’s crazy!” and “no one should ever want to be like the Soup Nazi.” And you would be right! Yet the Soup Nazi can teach us a few valuable lessons:

–          The Soup Nazi was a man with unreasonable expectations for his customers. We don’t want our customers to be afraid of us like his were of him. Do you have unattainable standards for your customers?

–          We certainly don’t want our customers to have it out for us like Elaine did for the Soup Nazi. Do you do your best to please your customers, even when they are less-than-ideal?

–          We DO want referrals like the Soup Nazi had. Jerry says “You can’t eat this soup standing up, your knees buckle!” WOW! What an awesome thing for someone to say! What do YOU do that makes your customers’ knees buckle?

–          The Soup Nazi had faithful customers AND customers he forbade from coming back. We want to make sure that our customers come back and keep coming back! What can you do to ensure that your customers keep coming back?

I hope this provides a concrete example of how to treat your customers and to better your business!

Watch this video if you have never seen Soup Nazi, want to reminisce, or simply need a break: “Seinfeld SOUP NAZI best bits.”

Have you had any Soup Nazi experiences? Share with us by commenting below.


Guest Post from Raine Templeton-Bradley

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Raine is from Greenwood, SC and is entering her senior year at Clemson University where she is majoring in Travel and Tourism in the department of Parks, Recreation, and Tourism Management. Raine will graduate in August of 2016 with a Bachelor of Science in Travel and Tourism and with minors in both Business and English. She is a deacon and worship leader at her church in Clemson and a leader in her housechurch. Raine has had intern experiences in nonprofits, development corporations, retirement homes, and retail. With an entrepreneurial mother that owns her own corporation, Raine has seen first-hand what it takes for someone to own and run a successful business, through the thick and thin. With the aspiration of becoming a travel writer and a love of helping others, Raine is excited to blog with and for her life-long friend Denise and is looking forward to hearing what Denise’s clients have to say!


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    I’m glad I clicked on this link. Your website is great and I love Seinfeld and that episode and the article was helpful!

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